bagas fandela
Jan 15, 2026, 5:03 PM
Indonesia may on Tuesday issue a regulation on the use of social media to sell goods in the country, President Joko Widodo said. It is a move intended to quell threats to offline markets in South-east Asia’s biggest economy. Ministers have repeatedly said that e-commerce sellers using predatory pricing on social media platforms are threatening offline markets in Indonesia, with some officials specifically citing video platform TikTok as an example. “We just... decided on the use of social media for e-commerce. Tomorrow, it will perhaps come out,” said Mr Widodo, who is popularly known as Jokowi, in a streamed video address on Monday. “What the people are expecting is that the advancement of technology can create new economic potential, not kill existing economies. 'While trying to sell his tunics to Indonesian customers, clothing seller Hendri Tanjung mentions that customers are focusing on TikTok where they can buy cheaper versions, hitting his income hard.' The 35-year-old sells his wares at Tanah Abang, South-east Asia’s largest textile market, where sellers are desperately calling out to passersby. More outlets have closed and the market in the capital Jakarta is less busy than usual. Many of its thousands of merchants selling products made in factories or by tailors and weavers complain about the impact of TikTok’s booming e-commerce arm on their business.
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